In the 1980's, certain groups of companies were swept aside as the personal computers became the rage. The pattern was the same as before the companies Digital and Wang saw the personal computer coming, yet their customers did not want the new technology. By the time the personal computer rose to challenge them at the high end of their business, it was too late. Christensen’s thought enjoyed enormous popularity in the late 1980's as the Internet grabbed severeness because of it reach and turned out as a great challenge for the already established companies. His thoughtful analysis seemed to explain why it was a smart act to gamble on companies that might generate big profits in the future, even though they where currently in the low profit sector among all the companies. Unlike many management theorists, Christensen had the specific advice for the long in the tooth companies and said that they should set up a separate corporate that could operate out of the existing rules.

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