During the 1970's a there was a great increase in the rise of entrepreneurs .Though entrepreneurs are better at what they do but they had to face challenges continuously due to the dynamics of the business. The low profit companies moved up the middle market and finally challenged the already established companies at the top end. By the time managers of the establoshed companies are ready to act, the problem is that it is usually too late.In the 1970 ‘s the makers of the 14 inch disk supplied manufacturers of main frame computers on a large scale. When new disk drive companies designed the 8 inch dives, manufacturers of 14 inch drives asked their customers whether they were interested in 14 inch drives. The mainframe computer manufacturers refused to buy them and preferred 8 inch drives. The 8 inch drive manufacturing companies sold products instead to new generation of minicomputer makers, including Digital Equipment and Wang. These companies became the new success.

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